Romy Ilano, Ideacide: Ways to Kill Creativity

Play it safe. Listen to that inner voice that tells you not to stick your neck out.
Know your limitations. Don’t be afraid to pigeonhole yourself.
Remind yourself: it’s just a job. Keep telling yourself you don’t get paid for ideas.
Make skepticism your middle name. Show everyone why that idea won’t work.
Be the tough guy. Demand to see the data.
Respect history. Always give the past the benefit of the doubt.
Stop the madness before it can get started. Crush early-stage ideas with your business savvy.
Use experience as a weapon. Been there, done that.
Keep your eyes closed. Your mind too. Hey, this social media thing is just a fad.
Tell yourself there is no problem. It’s not us, it’s the economy.
Underestimate your customers. If they’re not asking for it, don’t go there.
Give sound advice. Steer your employees toward safe shores.
Be suspicious of the creatives, the lunatic fringe. What do they know anyway?
When all else fails, act like a grown-up. Stop playing around, there’s work to do.